India's complete digital healthcare ecosystem.
GoGeneric exists to make essential healthcare more affordable, accessible and local, by connecting everyone in the healthcare journey on one platform.
Who we are
GoGeneric is a team of healthcare innovators, technology experts and community-driven professionals on a mission to make essential healthcare more affordable, accessible and local.
We believe every individual deserves quality medicines at fair prices, and every local pharmacy deserves the tools to thrive in the digital age. That is why we built a platform that connects consumers directly with nearby medical stores, with real-time medicine availability, transparent pricing and timely delivery, while supporting the growth of local businesses.
What began with medicines is growing into a complete ecosystem. Today GoGeneric connects patients with pharmacies, doctors and diagnostic labs, and gives healthcare businesses the software, apps and delivery network they need to serve them.
GoGeneric is not just an app. It is a movement towards a stronger, healthier and more self-reliant India.
We want to make sure no one in India is left without basic healthcare because of cost, availability or access.
Our mission
To make essential healthcare more affordable, accessible and local, and to give local pharmacies and healthcare providers the digital tools to serve their communities.
Our vision
A connected healthcare system where patients, pharmacies, doctors, labs and delivery partners work together on one platform, reaching every part of India.
Trust, transparency and technology
We stand for these three things in everything we build, so that no one is left behind when it comes to accessing essential healthcare.
Trust
We work with local pharmacies and healthcare providers, and build tools that help them serve people reliably.
Transparency
Clear pricing and clear information, so people know what they are ordering and from whom.
Technology
Practical digital tools that help local healthcare businesses manage and grow, without heavy setup.
Choosing GoGeneric means choosing affordability, accessibility and empowerment
For customers and local pharmacies alike. Whether you are a consumer, pharmacist, doctor, lab or delivery partner, GoGeneric is built to be your trusted healthcare ally.
Affordable medicines
We promote high-quality generic medicines that offer the same efficacy as branded alternatives, at a fraction of the cost.
Support for local pharmacies
Our platform helps neighbourhood medical stores go digital and reach more customers.
Direct-to-customer connection
Customers connect directly with trusted local pharmacies in their area, without unnecessary layers in between.
Real-time availability
Browse live stock listings and place orders through our real-time inventory system, where supported.
Flexible payment options
Customers can pay using UPI, debit or credit cards, or cash on delivery, where supported.
An expanding health ecosystem
Beyond medicines, GoGeneric brings doctor consultations and diagnostic lab services into the same connected ecosystem.
How we bridge the gap
Our platform closes the gap between consumers and healthcare providers in four ways.
- Real-time medicine availability. Customers see availability from nearby stores instead of visiting shop after shop.
- Doorstep delivery and support. A user-friendly mobile app and delivery partners bring supported orders to the customer.
- Transparent pricing. Pharmacy-level pricing is shown clearly, with no inflated costs added by the platform.
- Digital transformation of local stores. Pharmacies get billing, inventory, orders and reports to move their daily work online.
Built for everyone in the healthcare journey
Each group has its own platform, and the platforms are designed to work together.
Consumers
- Discover medicines and nearby pharmacies
- Order eligible medicines
- Connect with doctor consultation and lab test services
- View orders and bills where supported
Pharmacies & medical stores
- Billing, POS and GST billing
- Inventory, expiry and purchase management
- Online store and customer orders
- Reports and analytics
Doctors & clinics
- Appointment and schedule management
- Patient information and records
- Online consultation workflows
- Doctor dashboard (ApaNaDoctor)
Diagnostic labs
- Lab test management and booking
- Patient management
- Digital report management
- Lab dashboard (ApaNaLab)
Delivery partners
- Flexible local delivery work
- Order assignment and navigation
- Delivery tracking and earnings view
- Dedicated Delivery App
Healthcare entrepreneurs
- White label platform
- Vendor management and business dashboard
- Mobile applications
- Healthcare technology infrastructure
Features and availability depend on the platform, partner and location.
One connected healthcare journey
Discover
A patient finds a medicine, pharmacy, doctor or lab.
Connect
They connect with the right provider or service.
Manage
The pharmacy, doctor or lab manages the workflow digitally.
Fulfil
The order, consultation or test is processed.
Deliver
A delivery partner handles supported deliveries.
Track
Users view supported status, records and orders.
Five apps, one ecosystem
Empowering local pharmacies
Neighbourhood pharmacies are the backbone of healthcare in India. GoGeneric helps them go digital with online storefronts, billing, inventory and reports, so they can serve more customers without losing their local trust.
Healthcare at every level
From Tier-1 cities to the most remote villages, our goal is simple: to ensure that no Indian is deprived of basic healthcare because of cost, availability or access barriers.
Frequently asked questions
What is GoGeneric?
GoGeneric is a digital healthcare ecosystem that connects patients, pharmacies, doctors, diagnostic labs, delivery partners and healthcare businesses through connected platforms and apps.
Is GoGeneric a medicine seller?
No. GoGeneric works as a digital enabler. It connects consumers with nearby pharmacies and supports pharmacies with technology, and orders are fulfilled through supported pharmacy workflows.
Who can use GoGeneric?
Consumers, pharmacies and medical stores, doctors and clinics, diagnostic labs, delivery partners and healthcare entrepreneurs.
What apps does GoGeneric offer?
GoGeneric Consumer App, GoGeneric Vendor App, GoGeneric Delivery App, ApaNaDoctor and ApaNaLab.
How can a pharmacy join GoGeneric?
Pharmacies can register as a vendor partner and use GoGeneric tools for billing, inventory, orders and an online store. Visit the Services page or contact our team to get started.
Be part of a more connected healthcare India
Explore GoGeneric solutions for consumers, pharmacies, doctors, labs, delivery partners and healthcare businesses.